Proof That Voluntary Corporate Responsibility Investments Does Not Affect Financial Returns When in the News

This paper presents the results of financial return analyses after 133 articles regarding social and environmental news were published in Svenska Dagbladet. During the period from 2006 to 2015 Swedish Large Cap companies were analysed after the news announcements, using the event study methodology. The study shows that abnormal returns were significant for only three events at the announcement date. A regression analysis shows that firms issuing ESG reports do not significantly have distinct returns from non-issuing firms when in the news. The study shows that firms producing consumer goods or services experienced 0.5 percent significant return differences compared to other firms in the pre-announcement period (two days). Findings also suggest that there are no significant differences between different industries when in the news regarding social and environmental aspects. An analysis of means shows no implications of differences regarding articles of: equality, employees, society or environment. This study concludes that voluntary corporate responsibility acts are not premiered when a firm is in the news regarding social or environmental events.