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2018•Information & ManagementRequires access

Using the elaboration likelihood model to examine online persuasion through website design

Dianne Cyr, Milena M. Head, Eric T.K. Lim, Agnis Stibe

Open publisher page 247 citations

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Key concepts: Elaboration likelihood model, Elaboration, Persuasion, Computer science, World Wide Web, Psychology, Knowledge management, Advertising

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