USE OF PESTEL ANALYSIS FOR ASSESSING THE SITUATION OF POLISH TRANSPORT ENTERPRISES (PART I)

The objective of the article is presenting what influence on the activity of transport companies has macro-environment.In the first place the notions of macro and micro-environment have been defined.Then those elements of macro-environment that determine the functioning of Polish companies have been specified.On this basis the factors of macro-environment that are crucial for the functioning of transport companies dealing with the transport of cargo have been presented and described.Defined factors are the basis for the analysis of PESTEL transport market in Poland.Macro factors important for transport operations and PESTEL analysis will be presented sequentially in the second and third parts of the article.