THE IMPACT OF CONSUMER TRUST, PERCEIVED RISK, PERCEIVED BENEFIT ON PURCHASE INTENTION AND PURCHASE DECISION.
Universitas Pancasila., Widarto Rachbini
Abstract
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Universitas Pancasila., Widarto Rachbini
Abstract
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Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone
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Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone
Key concepts: Risk perception, Business, Marketing, Advertising, Psychology, Perception, Neuroscience