2018•International Journal of Advanced ResearchOpen access

THE IMPACT OF CONSUMER TRUST, PERCEIVED RISK, PERCEIVED BENEFIT ON PURCHASE INTENTION AND PURCHASE DECISION.

Universitas Pancasila., Widarto Rachbini

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Abstract

Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone

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Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone

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OpenAlex reports 45 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Indonesian Internet Service Providers Association (APJII) revealed that the number of Indonesian internet users in 2016 reached 132.7 million from a total population of 256.2 million. The number of smartphone

Key concepts: Risk perception, Business, Marketing, Advertising, Psychology, Perception, Neuroscience

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