Web 2.0: alati i aplikacije

The main aim of this paper is to describe the most important tools and applications within the Web 2.0 concept in a simple and understandable way, as well as their everyday and also business use. In order to explain what Web 2.0 really represents, this paper depicts the most significant technologies, their numerous features and comparison between Web 1.0 and Web 2.0. The evolution of Web 2.0 technologies has changed the one-way communication paradigm, enabling the user to actively participate in creating and publishing content. These are the tools and applications that enable users to edit, create and publish their content, combine data from numerous sources, communicate with other users, create virtual communities and collaborate on joint projects. The main examples are blogs, wikis, podcasts, social networks, social bookmarking, mashups, and RSS. The use of Web 2.0 applications in business activities has resulted in number of changes, especially in terms of more active participation and collaboration of employees in creating content and decision making.