A study on customer's perception towards debit card users in public and Private sector Banks at Dharmapuri District

Debit card use at the point of sale has grown dramatically in recent years in India and now exceeds the number of credit card transactions. The debit cards are used to withdraw cash from an ATM, purchase of goods and services at Point of Sale, E-commerce online purchase both domestically and internationally. However, it can be used only for domestic fund transfer from one person to another. This paper attempts to study about the customer perception of debit card usages in the banking industry and satisfaction of debit card holders. The Debit card is one of the best online e-payment tool through which the amount of purchase is immediately deducted from customer account and credited to merchant's account provided if that much amount is available in the customer's account. The system checks the account for adequate funds before permitting any transaction. Wide acceptance of ATMs by consumers, the introduction of biometric ATMs, and increasing scope of value–added ATM services will maintain growth in the industry. However, it can be used only for domestic fund transfer from one person to another. This increased usage of debit cards in urban and rural areas suggests the need for which the debit cards are used by the card holders.