THEORETICAL BASES OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF MANAGEMENT CONTEMPORARY PARADIGM

The article considers initial methodological and theoretical positions of domestic and foreign researchers, which have allowed us to trace and comprehend the history of the development and current state of the problem of the formation of organizational culture in the context of modern management paradigm. In modern conditions, the concept of "organizational culture" is becoming increasingly important in the selection of personnel and the work with it. This line of work in the organization is based on the type of organizational culture of the organization, its norms, rules, goals, values. In the article the definitions of the concept of "organizational culture" of different authors are considered. Two approaches to the definition of the concept of "organizational culture" are singled out. In the first case, the culture is considered as one of organizational subsystems, performs the functions of adapting the organization to the environment and identifying its employees. Another approach to the use of this concept is that culture is what an organization is. From this perspective, organizations are understood and analyzed primarily in terms of expressive, mental or symbolic aspects. In the course of the analysis of theoretical elaboration of the problem of organizational culture formation, we have identified a number of individual psychological phenomena that determine the specifics of the perception of organizational culture by the staff. In order to form an organizational culture that is optimal for the enterprise, the correct organization of this process is necessary, taking into account the influence on the factors listed above.