2017•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Social Media Links on Magazine Advertisements: When Do We Need Them?

Selcuk Ertekin, Linda M Barton

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Key concepts: Advertising, Social media, Advertising research, Demographics, Product (mathematics), Online advertising, Social media optimization, Business

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Social Media Links on Magazine Advertisements: When Do We Need Them? — Research Paper | ScholarLens