COLLABORATIVE ECONOMY AS AN INDICATION OF SUSTAINABLE CONSUMPTION IN RESULTS OF EXAMINED PEOPLE

Sustainable consumption takes inspiration from the newest trends in economics which is a collaborative economy. This type of economy changes the model of organization and distribution based on sharing, using and creating together. The basic aim of this study is pointing out a purpose of a collaborating economy in the accomplishment of sustained consumption rules and in a conscious and self-motivated limit of personal consumption to the purpose of co-sharing. This task is going to be achieved with empirical verification of consumers behavior based on answers to a questionnaire. Research has confirmed the suggested hypothesis. People want to attend in collaborative consumption, which is positively correlated with the level of self-satisfaction from life and income. The results presented in this paper shouldn't be treated as final, because it was pilot research.