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Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective

Lim Sin Lu

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Abstract

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

About this research paper

What this paper is about

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

Why it matters

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Key contribution

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Method / approach

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Main findings

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Limitations

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Applications

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Available abstract

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

Key concepts: Purchasing, Perspective (graphical), The Internet, Sample (material), Advertising, Marketing, Business, Internet users

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