2017•International Education and Research JournalOpen access

EFFECTS OF ONLINE ADVERTISING ON CONSUMERS IN COIMBATORE CITY

M. S. Loganathan, Satinder Kumar, M. Lakshaya Devi

Abstract

“Online advertisement has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up advertising medium has become has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to customers, it includes Email marketing, search engine marketing, many type of display advertising and mobile advertising. This study reveals that the effectiveness of online advertising and usefulness and the reasons for using online advertisement” Online advertising, also called online marketing or Internet advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

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Key concepts: Advertising, Online advertising, Advertising research, Business, Search advertising, The Internet, Contextual advertising, Native advertising