Generalized geometrically convex functions and inequalities

In this paper, we introduce and study a new class of generalized functions, called generalized geometrically convex functions. We establish several basic inequalities related to generalized geometrically convex functions. We also derive several new inequalities of the Hermite-Hadamard type for generalized geometrically convex functions. Several special cases are discussed, which can be deduced from our main results.