Paolo Aversa, Stefan Haefliger, D.G. Reza
Abstract
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Many companies today are operating several business models at once. But despite the potential that business model diversification has for generating growth and profit, executives need to carefully assess the strategic contributions of each element of their business model portfolio.
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Many companies today are operating several business models at once. But despite the potential that business model diversification has for generating growth and profit, executives need to carefully assess the strategic contributions of each element of their business model portfolio.
Key concepts: Portfolio, Business model, Diversification (marketing strategy), Business, New business development, Business analysis, Business rule, Industrial organization