Bridget Mcilroy
Abstract
CRM (Customer Relationship Management) is a system which improves relationships between organisations and their customers. There are multiple benefits of CRM from helping organisations appreciate their customer's value to understanding the importance of customer retention over customer acquisition.
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CRM (Customer Relationship Management) is a system which improves relationships between organisations and their customers. There are multiple benefits of CRM from helping organisations appreciate their customer's value to understanding the importance of customer retention over customer acquisition.
Key concepts: Customer retention, Business, Customer advocacy, Customer relationship management, Customer intelligence, Customer to customer, Customer equity, Marketing