2017•Journal of Business ResearchRequires access

Conspicuous consumption in emerging market: The case of Chinese migrant workers

Zhen Huang, Cheng Lu Wang

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Key concepts: Bandwagon effect, Conspicuous consumption, Consumption (sociology), Business, China, Emerging markets, Multinational corporation, Marketing

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Conspicuous consumption in emerging market: The case of Chinese migrant workers — Research Paper | ScholarLens