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2017•Journal of Business ResearchRequires access

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

Jenni Sipilä, Kristiina Herold, Anssi Tarkiainen, Sanna Sundqvist

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Key concepts: Ambivalence, Psychology, Social psychology, Word of mouth, Context (archaeology), Construal level theory, Closeness, Marketing

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