2017•Telematics and InformaticsOpen access

Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda

Bilal Aslam, Heikki Karjaluoto

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Key concepts: Advertising, Online advertising, Contextual advertising, Advertising research, Search advertising, Business, The Internet, Native advertising

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Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda — Research Paper | ScholarLens