ScholarLens Back to search
2016•Journal of Management Value and EthicsRequires access

Globalization and Indian Rural Market

Sunil Kumar Chaudhary

Open publisher page 0 citations

Abstract

The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market consists of about 100 million households with a population of around 700 million. According to the National Council of Applied Economic Research (NCAER), with about 74% of its population living in its villages, India has perhaps the largest potential rural market in the world.

About this research paper

What this paper is about

The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market consists of about 100 million households with a population of around 700 million. According to the National Council of Applied Economic Research (NCAER), with about 74% of its population living in its villages, India has perhaps the largest potential rural market in the world.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market consists of about 100 million households with a population of around 700 million. According to the National Council of Applied Economic Research (NCAER), with about 74% of its population living in its villages, India has perhaps the largest potential rural market in the world.

Key concepts: Globalization, Population, Rural population, Geography, Rural area, Economic growth, Socioeconomics, Development economics

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Globalization and Indian Rural Market — Research Paper | ScholarLens