Pricing and Reliability Enhancements in the San Diego, California, Activity-Based Travel Model

The estimation of demand for priced highway lanes is becoming increasingly important to agencies seeking to improve mobility and find alternative revenue sources for the provision of transportation infrastructure. However, many modeling tools fall short of what is required for robust estimates of demand with respect to toll and managed lanes in two key areas: the value of time is often aggregate and not consistently defined throughout the model system, and the reliability of transport infrastructure is rarely considered. This paper describes an effort that implemented recommendations of the Strategic Highway Research Program on pricing and reliability within a regional activity-based modeling system for the San Diego, California, region. The implemented recommendations included distributed travel time sensitivities across the synthetic population and special travel markets, continuous cost sensitivity on the basis of income, and multiple value of time bins in highway skimming and assignment. The work also included innovative research related to the analysis of travel time variability on the basis of a temporally disaggregate (1-min interval) data set of automobile travel speeds for most automobile links in the San Diego network for the month of October 2012. Regression equations that related the travel time reliability to link characteristics, incorporated reliability in automobile travel skims, incorporated those skims in the travel demand model system, and calculated toll elasticity on toll roads in San Diego County were estimated. The enhanced model matched observed toll demand better than the original model. Resulting elasticity values were generally found to be in the ranges reported in the literature.