FACTORS INFLUENCING GROWTH OF COTTAGE INDUSTRY IN PUNJAB, PAKISTAN: COTTAGE INDUSTRY OWNERS’ PERSPECTIVE

In this paper the author has tried to highlight the factors, which determine growth of cottage industry in province of the Punjab. A questionnaire has been developed to check the significance of different variables that have already been examined in different prior studies on the matter in different countries. The respondents were owners of cottage industries selected randomly, from rural and urban areas of the Punjab. The findings of the study will help the government of Pakistan to take necessary actions to protect cottage industry of Pakistan. The study will also help the owners of cottage industry to identify the factors, they must focus to promote their business. Thus, the research findings have its implications in twofold; primarily for the policy makers to help the cottage industry for its survival and growth and secondly for the owners of cottage industry to stress only on the most relevant factors. On the basis of data collected it has been observed that five variables have significant impact over the growth of cottage industry of Pakistan.