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2018•International series in management science/operations research/International series in operations research & management scienceRequires access

The Customer Loyalty Cascade and Its Impact on Profitability in Financial Services

Anne-Kathrin Hegner-Kakar, Nicole Richter, Christian M. Ringle

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Key concepts: Profitability index, Business, Loyalty business model, Cascade, Loyalty, Marketing, Finance, Engineering

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