2003•ShodhgangaRequires access

Purchase decision and consumer behaviour a study with reference to the consumers of selected durable goods in vellore district

A. Vinayagamoorthy

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Key concepts: Durable good, Business, Advertising, Economics, Marketing, Microeconomics

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Purchase decision and consumer behaviour a study with reference to the consumers of selected durable goods in vellore district — Research Paper | ScholarLens