The effectiveness of promotional tools to enhance customer awareness of Shaklee Products (Malaysia) Sdn Bhd / Fatin Atiqah Ahmad Bihar

Promotion is important to the company to introduce their product or services to potential customer. All company will use different promotion based on their target market. Promotion is one of the key 4ps in marketing mix that important as such has a key role of success in the market. More specifically, the objectives of any promotional strategy are to increase sales, maintain or improve market share, create or improve brand recognition, create favorable climate for future sales, create a competitive advantage and also inform and educate the market. The promotion tools that selected in this study are advertising, personal selling and sales promotion. The total of 100 respondents was selected in completing the questionnaire to identify the significant relationship between promotion tools and customer awareness and the most contributing promotion tools towards Shaklee Products (Malaysia) Sdn Bhd.