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2017•Unpublished venueRequires access

Consumer Perceptions and Behavioral Effects of Multi-Channel Product Sets in the Specialty Apparel Retail Industry

Allyson Nicole Taylor

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Key concepts: Clothing, Business, Product (mathematics), Marketing, Advertising, Perception, Retail industry, Consumer behaviour

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Consumer Perceptions and Behavioral Effects of Multi-Channel Product Sets in the Specialty Apparel Retail Industry — Research Paper | ScholarLens