Expectations weigh heavily for TiO2, but who is protecting the secrets?

''Stable TiO 2 prices that have prevailed over the past few quarters remained in place in many contracts at the start of 2014. However, buyers did not always accept the roll-over of TiO 2 prices into the new quarter,'' the report explained. [Ellen Kullman] admitted that she had spent ''more time than I ever thought I would need on intellectual property protection,'' adding, ''I think it is a reality (...) It's just not one country, it's just not one science or technology. I think it's something every company faces in this ''TiO 2 is a very tough process. It is as much intellectual property as it is know-how and just because you can build a plant doesn't mean you can run a plant. We are very strong on protecting our intellectual property. We designed the plant specifically for China, given the geography and the access to all of the support facilities one would need, and we did it in a way that enabled us to protect what we were doing there,'' she added.