From a Tweet to the Street: The Effect of Social Media on Social Movement Theory

This thesis studies the role of social media within social movements and social movement theory and focuses on applying these theories to the Ni Una Menos movement of Argentina. I focus on three social movement theories: the resource mobilization theory, the political process theory, and the cultural approach. I also analyze the rise of social media in the 21st century and how they fit within the framework of the three theories. I then apply these theories to the Ni Una Menos movement. I argue that the Ni Una Menos movement emerged as a cultural movement, and shifted towards a resource mobilization movement and has only recently begun to fit the political process theory due to new laws and governmental plans. Social media is the main resource for this movement and is responsible for the formation and success of Ni Una Menos.