A Course of Innovations in Wood Processing Industry within the Forestry-Wood Chain in Slovakia: A Q Methodology Study to Identify Future Orientation in the Sector

As innovations are the basic premise of commercial success in the market the main objective of this paper is to determine the main course of innovations in wood-processing industry within the forestry-wood chain in Slovakia from the viewpoint of representatives of wood processing companies. Using a Q-methodology approach the emphasis is also put on identification of differences between the opinions of small individual entrepreneurs and representatives of capital companies. Based on the results of structured interview with representatives of 33 wood processing companies the main findings suggest that future innovation activities in the sector will be related to the technology innovations mainly in processing of coniferous timber. However, the extent of such innovations is perceived differently depending on the company size and ownership category. While small individual entrepreneurs expect only slight innovation changes in the industry aimed at the meeting of required standards, managers of capital companies tend to foresee the future vision in restructuralisation of wood-processing industry.