Ming-yeh T. Rawnsley, Chien-san Feng
Abstract
This chapter aims to trace the development of public service television in the People’s Republic of China (PRC). It will also unravel the endeavours by Chinese elites to reconcile competing concerns from different sections of the society in implementing Public Service Broadcasting (PSB) within the Chinese context.
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This chapter aims to trace the development of public service television in the People’s Republic of China (PRC). It will also unravel the endeavours by Chinese elites to reconcile competing concerns from different sections of the society in implementing Public Service Broadcasting (PSB) within the Chinese context.
Key concepts: China, Public broadcasting, Context (archaeology), Broadcasting (networking), Public service, Service (business), Political science, TRACE (psycholinguistics)