2017•Industrial Marketing ManagementRequires access

Does importer involvement contribute to product innovation? The role of export market factors and intra-firm coordination

Graça Miranda Silva, Paulo J. Gomes, Luís Filipe Lages

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Key concepts: Business, Leverage (statistics), Industrial organization, Product (mathematics), New product development, Competition (biology), Product innovation, Marketing

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Does importer involvement contribute to product innovation? The role of export market factors and intra-firm coordination — Research Paper | ScholarLens