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A Study on Tourism Image Perception Model and Its Application: A Case Study of the American Tourists’ Perception of Shanghai Tourism Image.

Yong Hou, Guo, Y, Shuwei Zang

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Key concepts: Tourism, Perception, Image (mathematics), Destination image, Advertising, Marketing, Destinations, Psychology

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A Study on Tourism Image Perception Model and Its Application: A Case Study of the American Tourists’ Perception of Shanghai Tourism Image. — Research Paper | ScholarLens