2017•Springer proceedings in business and economicsRequires access

Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity

Olga Jurášková, Martina Juříková, Romana Čočková

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Key concepts: Marketing, Business, Prosperity, Marketing management, Brand management, Digital marketing, Brand equity, Return on marketing investment

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Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity — Research Paper | ScholarLens