2017Industrial Marketing ManagementRequires access

Endogeneity bias in marketing research: Problem, causes and remedies

Ghasem Zaefarian, Vita Kadile, Stephan C. Henneberg, Alexander Leischnig

Open publisher page 312 citations

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Key concepts: Endogeneity, Instrumental variable, Publication, Causality (physics), Econometrics, Economics, Business, Advertising

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