2009•Digital Scholarship - UNLV (University of Nevada Reno)Requires access

Pioneering Marketing to Hawaii with Downtown Las Vegas' California Casino

John M. Blink

Abstract

Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.

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Available abstract

Key concepts: Las vegas, Downtown, Atlanta, Geography, Advertising, Marketing, Business, Archaeology