Analyzingthe Factors Affecting Supply Chain Performance of Organized Retail Industry:A Study on Indian Metro Cities

The present study was done to identify and analyze key factors affecting supply chain performance of organized retail industryin India. A convenient sample of 120 retail outlets was taken from Indian Metro cities with an objective to find the relationship between factors identified through literature and supply chain performance. The respondents were the front line managers at different retail outlets. The instrument used for data collection was structured questionnaire. Data analysis was done using statistical tools like descriptive statistics, chi-square, factor analysis, correlation and regression. The results of this study indicates that supply chain relationships, involvement of top management and customer satisfaction plays significant role in the performance of supply chain. Whereas, the role of environmental uncertainties and IT adoption in supply chain performance was found to be insignificant.