E-Commerce: A New Paradigm in Business

The aim of this paper is to analyze how E-Commerce contributing its benefitsto the firms in increasing the value creation for their customers. This paper is divided into related sections: (1) The relevance of E-Commerce, (2) Factors that has influence E-Commerce Implementation, (3) E-Commerce Strategy and the Implementation, (4) Conclusion and Recommendation. Marketing in the twenty first century has created the emergence of a power of new imperative for conducting business activities that has global implication for marketers and the marketing discipline. Now, transactions are made direct and on-line through a wide variety of electronic platforms such as the Internet and world wide web (www), Electronic Data Interchange (EDI), Fax, E- Mail, ATM, and a smart Card to facilitate payment and obtain instant cash. E-Commerce involves doing business in a market space as compared to a physical marketplace (Rayport & Sviokla, 1994). It embodies the entire business process from purchasing, manufacturing, marketing through sales, ordering, distribution, customer service, after sales support, management of inventory. The Internet placed on the forefront of the interactive multimedia format of the E-commerce, beside other the electronic platforms. The explosion of communication and information technology (CIT) as the practical implementation of electronic knowledge has not only profound impact on the rate of change in E-Commerce, but also in every sphere of our life the way we live, work, learn, and communicate. In the emerging digital economy, technology becomes the dominant force (Aldrich, 1999). CIT is the key to success in a numbers of industries. It is the driver of value and wealth creation. Keywords: Capitalizing on new opportunities in marketing system crated by E-Commerce.