Examining Political Information Efficacy and its Correlates in the 2016 Presidential Race

During a controversial Presidential election, it could be daunting to determine what information is factual, especially to a new voter. This confusion may cause their confidence to lower and, possibly, they might not participate at all. Scholars are concerned that young disengaged citizens will become older disengaged citizens. Political information efficacy is the confidence individuals’ have in their political knowledge (Kaid, McKinney, & Tedesco, 2007). Previous research has shown that efficacy levels increase after reviewing political information, but research has yet to determine what other factors may also influence an individual’s confidence level, and therefore, his or her likelihood of participating in the political process. This study examines political information efficacy and its relationship with other variables such as gender differences, social capital, political socialization, political cynicism, and actual political knowledge. This study is expected to contribute to the political communication field by exploring, in further depth than previous research, a theoretical construct (political information efficacy) that can provide insight as to what influences individuals to participate in the political process and how their efficacy levels can change depending on interactions with other variables. Additionally, this study will contribute to existing research to better understand young voters’ involvement in the political process.