Rachele Williams, Angelica Wurth, Peggy Newton, Kimberly Lopez
Abstract
Enhance your customer investment portfolio by creating and executing competitive customer value propositions with Calculating and Reporting Customer Profitability . KEY FINDINGS Background and overview of cust..
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Enhance your customer investment portfolio by creating and executing competitive customer value propositions with Calculating and Reporting Customer Profitability . KEY FINDINGS Background and overview of cust..
Key concepts: Profitability index, Customer profitability, Customer lifetime value, Business, Customer equity, Customer value, Marketing, Portfolio