The Attribution Process in Person Perception: An Attributional Analysis of Success and Failure

How can we understand an individual? To understand him, there are several different sources of information, for e.g. his physical characteristics or collecting information indirectly through his friends and acquaintances, or else we may observe his over actions. Attribution refers to the process through which we seek to understand others’ major traits and the causes behind their behaviour. Here an attempt has been made to study the causal attribution for services and failure of 37 Middle Management Executives with regard to a particular situation and to find out whether self serving Bias’ is found within the group.