Effects of media hype and mass popularity on essence of literature : as seen from J.K. Rowling's Harry Potter
Anita Zeba Bakhtiar
Abstract
Open-access reader
Anita Zeba Bakhtiar
Abstract
Open-access reader
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2015
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This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2015
Key concepts: Harry potter, Popularity, Advertising, Art, Literature, Art history, Psychology, Business