2017•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract

Hyo Jin Eom, Yoo‐Kyoung Seock

Open publisher page 3 citations

Abstract

This record does not include an abstract. Use the full-text link above if available.

About this research paper

What this paper is about

An abstract is not available in the OpenAlex record for this paper.

Why it matters

OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Key concepts: Veblen good, Luxury goods, Conspicuous consumption, Consumption (sociology), Perspective (graphical), Advertising, Business, Middle class