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2016•London School of Economics and Political Science Research Online (London School of Economics and Political Science)Open access

EU referendum: do campaigns actually change voters’ minds?

Sara B. Hobolt, Sara Hagemann

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Abstract

Over £9m has been spent on leaflets for all British household outlining the arguments in favour of remaining in the EU. But do campaign activities actually sway voters in referendums? Would campaigners do best to try to change minds, or simply motivate their supporters to turn out at the polls? Which arguments will prove decisive? Sara Hobolt and Sara Hagemann report on the expert evidence gathered at the eighth LSE Commission on the Future of Britain in Europe.

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Over £9m has been spent on leaflets for all British household outlining the arguments in favour of remaining in the EU. But do campaign activities actually sway voters in referendums? Would campaigners do best to try to change minds, or simply motivate their supporters to turn out at the polls? Which arguments will prove decisive? Sara Hobolt and Sara Hagemann report on the expert evidence gathered at the eighth LSE Commission on the Future of Britain in Europe.

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Available abstract

Over £9m has been spent on leaflets for all British household outlining the arguments in favour of remaining in the EU. But do campaign activities actually sway voters in referendums? Would campaigners do best to try to change minds, or simply motivate their supporters to turn out at the polls? Which arguments will prove decisive? Sara Hobolt and Sara Hagemann report on the expert evidence gathered at the eighth LSE Commission on the Future of Britain in Europe.

Key concepts: Referendum, Political science, Commission, European commission, Political economy, Public administration, Law, Sociology

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