Reflections on the Design and Application of Modern Chinese Characters

This article focuses on the expression of the image and artistic conception of Chinese characters; the design and application, the opportunities and challenges of Chinese characters elements in modern design are analyzed.Chinese character as a pictograph, it is the inner artistic conception of "implication", and the organic combination of identity, artistry and integrity on "graphic", and has a unique "image beauty", it embodies the profound cultural connotation and unique artistic charm, permeate Chinese people's subjective aesthetic emotion and value judgment; multimedia and digitization are the main factors that influence the development of Chinese character art design, under the guidance of modern design concept, relying on the highly developed science and technology and the modern spirit of the times, give full play to the practical value and design potential of Chinese characters, it is of great significance to study the artistic design of Chinese characters.