Effectiveness of communication package for enhancing awareness on entrepreneurial skills of women under self help groups

The purpose of the present study was to determine the effectiveness of communication package on enhancing awareness on entrepreneurial skills of women in SHGs. The study was carried out in Almora district of Uttarakhand. Hawalbagh block was selected purposively considering the entrepreneurial activities and availability of active and functional SHGs under various Government and NGOs. Two villages namely village Bakh and village Sar ka ali were selected using simple random sampling. All the members of six women SHGS were selected by using census method. So, total eighty respondents constituted sample for the present investigation. Comprehensive and detailed interview schedule were used to collect data. Knowledge test was developed for measuring gain in knowledge of the respondents. Appropriate statistical techniques were used for analysis and interpretation of data. The findings on the effect of Low Cost Communication Package in terms of gain in knowledge showed that majority of respondents (56.25 per cent) had medium level of knowledge gained. The social- economic variables age, caste, marital status, family type, and family size were negatively and non-significantly correlated with gain in knowledge. Land holdings, annual income and occupation were positively but non-significantly correlated with gain in knowledge. Education was positively and significantly correlated with gain in knowledge. Among the communication characteristics mass media exposure, information seeking behaviour and social participation were positively and significantly related with gain in knowledge.