Study on Construction of Practical Teaching System of E - commerce Major in Higher Vocational Colleges

E-commerce activities are developing rapidly, and e-commerce itself is a course with strong practicality and operability.Practical teaching is an important part of e-commerce teaching, and a significant teaching link to cultivate students to understand the society and improve their application ability and operational skills.The well-established e-commerce practice teaching system is an important guarantee for teaching of e-commerce courses.Jiangsu College of Finance & Accounting is taken as an example in this paper to explore the thoughts of practical teaching system construction for e-commerce major in higher vocational colleges against the specific practices of e-commerce in practical teaching process, hoping to have some positive effects. Research BackgroundThe rapid development of e-commerce makes the demand for e-commerce professionals increase dramatically.Higher vocational colleges, as one type of higher education, take the cultivation of higher technical professionals who meet the requirements for management, production, construction and service forefront as their aim of running a school.In recent years, they have obtained rapid development in the construction of e-commerce major.The graduates of Jiangsu College of Finance & Accounting are more proficient in practice operational skills although their theoretical knowledge is not as solid and profound as that of ordinary undergraduate college graduates.Therefore, building a set of effective professional practice teaching curriculum system in combination with their own background and characteristics is the problem to be solved for development of e-commerce major of Jiangsu College of Finance & Accounting. Combine Theory with Practice, and Divide Curriculum System ScientificallyIn order to reflect the coherence, phase and practicality of the curriculum system, the teachers of e-commerce major of our school divide the courses into three categories, namely technology, business and management, according to the requirements of syllabus.Students' sense of identity toward this major can be cultivated through strong professional culture edification; help students to make clear their learning objectives, to accept advanced learning methods, and form the overall understanding of theoretical learning and practical skills.As for the design of practical teaching, the basic learning rules shall be followed, that is, from easy to difficult and from simple to complex, with simulation training as the main activities at early stage.We have purchased the teaching software and platform such as "e-commerce simulation teaching software", "customer relationship management teaching software", providing students with essential electronic business simulation training space.For computer technology courses, our school requires students to be able to solve specific issues with specific methods, and can design, make webpage, develop and build website and so on.With respect to business courses, make endeavor to create a real Internet environment as the training background.For example, network marketing courses, in addition to the auxiliary teaching software, mastering of the most basic means, techniques and methods, at the same time, we encourage and require students to shop online and set up online shop, requiring students to finish independently each link from survey, communication, procurement to sell.Meanwhile, take advantage of the school -enterprise cooperation opportunities to organize students to observe and practice in the relevant units, call on them to practice in enterprises using holidays, thus to do something which are really related to the major.