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2016•London School of Economics and Political Science Research Online (London School of Economics and Political Science)Open access

How Trump’s campaign used the new data-industrial complex to win the election

Jonathan Albright

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Abstract

This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.

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This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.

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Available abstract

This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.

Key concepts: Presidential election, Social media, Political science, Presidential campaign, General election, Spoilt vote, Advertising, Media studies

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