Surveying the Influence of Competitive Intelligence on Business Performance (Evidence from Iran)

In today’s complex and competitive environment, competitive intelligence can help organizations to gain more competitive advantages rather than the others. Competitive intelligence like information explosion hand off all around the organizations and make them more productive. The main purpose of the current study is to survey the influence of competitive intelligence on business performance in Parsian Bannk in Tehran/ Iran. The research is applicable from goal view and descriptive from data collection. Data gathering tool is questionnaire that library and fieldwork methods were utilized for its designing. Statistical society contains 2172 employees on Parsian bank which decreased into 327 ones applying sampling formula. Also sampling method is branch random. For measuring competitive intelligence seven main dimensions include market intelligence, technological intelligence and social intelligence were utilized. The results of applying Spearman and Friedman tests showed that competitive intelligence and its dimensions affect significantly on business performance, meanwhile market intelligence was selected as the most important one as Entropy technique indicated. Finally all variables were placed in favorable levels applying Binomial test in which social intelligence was the top one. As all competitive intelligence dimensions were affected on business performance- especially market intelligence- some suggestions were represented to the managers.