2015•Unpublished venueRequires access

Using anchor text to improve web page title in process of search engine optimization

Goran Matošević

Abstract

Search engine optimization involves “on-page” and “off-page” techniques which webmasters use to improve ranking of web pages in popular search engines. One of main “on-page” ranking factor is page title which search engines display as link in their search results pages. Using keywords in page title is one of most important task of SEO. This paper proposes using top anchor text from backlink analysis to improve page titles of existing web pages. An experiment has been done on DMOZ websites and the results shows that anchor text can be used to improve page titles in process of SEO. This technique can be used to automate SEO process.

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Key concepts: Web page, Backlink, Computer science, Information retrieval, Static web page, Search engine optimization, Search engine, Ranking (information retrieval)