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The effect of loyalty programs on customer patronage of supermarkets in Nairobi County

Peter Wathigo

Open publisher page 4 citations

Abstract

Submitted in partial fulfillment of the requirements for the Degree of \nMaster of Business Administration

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Submitted in partial fulfillment of the requirements for the Degree of \nMaster of Business Administration

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OpenAlex reports 4 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Submitted in partial fulfillment of the requirements for the Degree of \nMaster of Business Administration

Key concepts: Loyalty, Business, Marketing, Loyalty business model, Advertising, Agricultural economics, Economics, Service (business)

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