2016•Unpublished venueRequires access

Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil

Julia Oliveira da Paz

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Key concepts: Business, Exploratory research, Commerce, Advertising, Emerging markets, Luxury goods, Marketing, Agricultural economics

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Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil — Research Paper | ScholarLens