Site-ability: A website usability measurement tool

Usability plays a major role towards user acceptance of website and it is increasingly becoming an important topic for organizations that develop and implement websites to market their products and services. Thus evaluating usability is critical for organizations in order to develop user friendly websites. One major challenge in usability evaluation is that most of the evaluation methods are subjective which depends on the evaluator's personal interpretations and judgment of the website. This is due to the lack of availability of automated tools in the respective field. Further, most of the usability evaluation methods are involved with manual approaches that consume time and money which is not affordable for organizations. Site-ability is an automation tool for website usability evaluation which is capable of mimicking human usability experts and it is based on usability guidelines provided by U.S. Department of Health and Human Services' (HHS) Research-Based Web Design and Usability Guidelines.